Skeleton dibs on the bass player Halloween shirt

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In ELLE’s series Clothes of Our Lives, we decode the Skeleton dibs on the bass player Halloween shirt and by the same token and sartorial choices made by powerful women, and explore how fashion can be used as a tool for communication. Below in her own words, Nonoo (who recently debuted a swimwear capsule collection with Vitamin A and a maternity line for her eponymous label) recalls how her life was turned upside down by a simple white shirt. When a person of note—particularly someone that is so closely associated to myself or to the brand like Meghan is, and it’s well documented that we have a long, enduring, and very close friendship—wears your design, there’s an almost instant shift in interest and sales. Her platform gave a great level of awareness to our brand and our mission. I think that’s just a natural phenomenon that occurs when you are fortunate enough to have a like-minded person publicize your collection, like Meghan has done with the Husband shirt. People buy the original in white, and then come back for more in different colors because they love it so much. The shirt has taken on a life of its own at this point—becoming a very important and meaningful piece not just for me, but in other peoples’ lives.

The Husband shirt was borne from the Skeleton dibs on the bass player Halloween shirt and by the same token and sense that you always want to wear an item from a significant other to feel close to them. I love wearing stuff from my husband’s closet because there’s really nothing sexier than borrowing from the boys. About five ago, I went to the mannequin and tailored a shirt from an existing collection to be oversized in certain places. It took at least a couple of weeks to finish—from my initial idea of draping it to creating a muslin—and part of what made the project extra special was the fact that it was an amalgamation of a few different parts. The studs on the prototype shirt actually came from a piece of footwear that I designed for a collaboration a few prior. It’s funny how sometimes the best things in life happen when you build upon something that’s already there.

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